In the recent past, the word nfluencer’ has been so popular that it once topped Google’s most searched keywords, influencers have brought fashion right to the comfort of our beds. In the past fashion was brought to us only in magazines and fashion shows, but now with social media at our hands, it is, even more, easier thanks to fashion influencers. The fashion industry is wide and reaching potential customers through influential individuals have proved to be the ideal channel. Fashion, unlike other sectors, tends to depend wholly on proper marketing.
Role of influencers in moving Fashion Forward.
Influencers play a vital role in the advancement and growth of the fashion industry, with their influence on the masses they easily manipulate and control fashion trends. Influencers usually have a large number of fans, social media followers or a huge number of visitors on their blogs. Influencers through this huge followers are able to easily get new fashion trend across millions of people over a short time.
Influencers work with brand creators in the fashion market to increase awareness of a certain brand and influence the sell patterns of a brand. This works pretty first, seeing your idol wear a certain brand you are most likely to purchase and get yourself the same.
Influencers moving fashion forward.
Born in 1983 the UK based influencer, blogger and fashion journalist is one of the most influential people moving the fashion industry forward. She has the most successful and largely recognized blog for fashion trends since 2006. Her blog Style Bubble attracts millions of people interested in fashion around the globe.
Lau, is renowned for her unique marketing and fashion interests, she is responsible for a good number of young upcoming fashion influencers.
Former actor and now Prince Harry’s wife Meghan has always had a unique way of dressing, always keeping her wardrobe up to date, in July 2018 she wore a yellow Brandon Maxwell dress for The Commonwealth Youth Forum, the dress subsequently sold out and it became a common wear among celebrities
The 35-year-old fashion designer has played a major role in the fashion industry since he debuts in fashion by launching her Eponymous fashion brand in 2017. She modeled for popular magazines while still a teenager. She worked with several modeling agencies including High street among many others. She has greatly influenced new trends in fashion.
She is a fashion influencer and actress who has a huge following and well known for her all-American sense of style. She designed a line of clothing for Kohl’s department store featuring current fashions. She is a fashion influencer who helps her readers and Instagram followers with fashion advice. Her followers usually embrace her unique fashion ideas making her one of the most successful fashion influencers.
In 2017 she topped the list of most powerful celebrity fashion influencers. She off late has shown more focus in the fashion industry, she has worked with brands like Manolo Blahnik. She also launched her own cosmetic line called Fenty Beauty. Rihanna has also been responsible for making brands like Gucci become more popular.